PAM Store

Located In Melbourne's iconic Curtin house, Sibling's collaboration with fashion label PAM develops a flagship model for the spatial experiences fundamental to the brand; human connection, curiosity, collaboration.
The store has been reimagined to create distinct zones for a variety of retail experiences, with the entryway featuring a striking visual identity, highlighted by a dynamic mix of moving and still images showcasing PAM and their collaborators' ever-evolving artworks.

From its upper level Curtin House location, the space benefits from unique city views, northern sunlight and expansive sky vistas, seamlessly integrating the urban landscape into the store's ambience. A calm, neutral base palette allows physical objects, clothing, and artworks to shine, while seasonal updates introduce new textures and vibrant pops of colour, keeping the space lively and engaging.

Mirrors are strategically used to expand and dissolve the space with a single gesture. This creates a crisp, contemporary contrast to the more organic and textured surfaces throughout the store, enhancing the overall aesthetic and spatial experience.