UoM Merch Store

The University of Melbourne’s new Merchandise Store sits at the base of the New Student Precinct, feeding into the Parkville Campus’ exciting and evolving building fabric. Located within an existing cold-shell tenancy space within a beloved heritage building, the small 45 square meter shop is designed to be highly flexible and an exciting destination for students and visitors alike. To hero the predominantly navy blue stock, a carefully selected material palette of chartreuse green and chrome was chosen as a bold and vibrant approach, while also complementing the key university colour.
Specialist lighting and digital screens were embraced to transform the tenancy into a glowing box. Shifting away from traditional stock displays, the merchandise store instead utilises custom-designed adjustable joinery to ensure a high degree of flexibility for the university’s ever-evolving offerings, ranging from small plush bears, cufflinks and stationery to large travel bags, umbrellas and clothing. The University of Melbourne’s Merchandise Store stands today as an exciting and inviting pocket within the ever-growing tapestry of the campus. It embraces a strong sense of presence and identity within its heritage context, and encapsulates the university’s vibrant and bold ambitions for it's future, all while respectfully nodding to the past.